SJMG, LLC

SJMG, LLC is a private investment company focused on the strategic acquisition and repositioning of hotels in order to create outsized investor returns.

Managed by principals Steven Marx and Seth Glickman, SJMG, LLC targets limited, select and full-service hotels with over 85 guestrooms located in secondary and tertiary markets throughout the Midwest that require significant renovations and/or present repositioning opportunities.

As experienced hotel owners, operators, consultants and transaction advisors, Steve and Seth are able to identify attractive hotel opportunities, negotiate desirable debt and equity structures, employ aggressive asset management strategies and partner with the most qualified on-site management team to generate investor returns.

CASE STUDY
Holiday Inn Express — Wisconsin Dells, Wisconsin

BEFORE

AFTER

Acquisition:

• Acquired March 2006
• Distressed lender–owned asset
• 113 rooms; built in 1999
• Non-franchised; known as the Camelot Hotel & Suites
• Purchase price at less than 1/3 of replacement cost

Renovation:
Approximately $3,300,000 spent on renovations including new exterior, lobby reconfiguration and complete replacement of case goods and soft goods

Reposition:

• Partnered with developer and on-site management firm
• Property converted to Holiday Inn Express in June 2007

Results:

• 111% Increase in Room Revenue
• 177% Increase in Net Operating Income
• Received InterContinental Hotels Group renovation award in 2007

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