Wake Up Call Report

Have that feeling that something is wrong at your hotel but do not exactly know where to begin? The Wake Up Call Report can put those feelings to rest. This comprehensive report tells you what you want to know about your hotel and is tailored to your specifications to address your concerns. It is performed by the principals of Hotel Source, Inc., who are experienced hotel owners, advisors and real estate brokers.

The Wake Up Call Report offers a fresh look at your property to ensure that it’s not just relying on the “status quo” in economic times that are anything but “status quo.”

Now is not the time to let money walk out the door. Order your Wake Up Call Report to increase your guest satisfaction and profitability. Pricing is based solely on the information you request. The Wake Up Call Report is delivered on your deadline, not ours.

Guest Experience

We'll spend the night at your hotel and let you know how your guests are treated.
(Click on each menu choice for more information)

ArrivalCheck-In & Check-OutFront DeskHousekeeping & Maintenance: GuestroomsHousekeeping & Maintenance: Public AreasRoom Reservations: InternetRoom Reservations Phone: Central and HotelGuest Services: ConciergeTelephone ServiceFood & Beverage: BreakfastFood & Beverage: RestaurantFood & Beverage: BarRoom ServiceSales & MarketingSecurityTechnologyFitness Center/PoolBusiness CenterGreenOther Amenities

  • Curb appeal
  • Clean and inviting
  • Parking
  • Valet parking
  • Door staff/bell staff interaction
  • Lobby aesthetics
  • Directional signage
  • Wait time
  • Hospitable
  • Review and accuracy of reservation
  • Guest loyalty program offered and/or described
  • Amenities described
  • Express check-out offered in room
  • Accurate charges at check-out
  • Staffing
  • Professionalism
  • Greeting/Friendliness
  • Responsiveness
  • Walk-in booking
  • Cleanliness
  • Working order
  • Condition
  • Requests
  • Energy conservation
  • Cleanliness
  • Working order
  • Condition
  • Energy conservation
  • Hotel website
  • Franchise website
  • Third party websites
  • Wait time
  • Greeting/Friendliness
  • Accuracy
  • Selling
  • Knowledgeable
  • Directions
  • Recommendations
  • Area knowledge
  • Availability
  • Wait time
  • Ease of use
  • Greeting/Friendliness
  • Transfer within department; if no answer message taken efficiently
  • Responsiveness to questions posed
  • Internal and external calls
  • Service
  • Quality
  • Physical condition
  • Value
  • Hours
  • Service
  • Quality
  • Physical condition
  • Value
  • Hours
  • Service
  • Quality
  • Physical condition
  • Value
  • Hours
  • Timeliness
  • Presentation
  • Quality
  • Temperature
  • Phone experience
  • Overall review
  • Book group
  • Rate quotes
  • Follow-up
  • Internet
  • Catering: book an event
  • Entrances and exits doors secured
  • Security cameras evident
  • Security cameras monitored
  • Notices placed
  • Internet working properly in guestrooms and public areas
  • Staff versed at explaining
  • Business center
  • Equipment functioning
  • Appropriate selection
  • Cleanliness
  • Accessibility
  • Liability
  • Equipment functioning
  • Adequately supplied
  • Accessiblity
  • Cleanliness
  • Communication of efforts to guests
  • Use of green products
  • Guestroom temperature control
  • Energy saving light bulbs
  • Convenience shop
  • Vending
  • Accuracy of guest services directory

Operational Protocol

(Click on each menu choice for more information)

Housekeeping ProtocolFront Desk ProtocolRestaurant/Bar ProtocolSales & Marketing ProtocolMaintenance ProtocolCapital Projects Protocol

  • Staffing guidelines
  • Inspections
  • Cleanliness standards
  • Communication with maintenance
  • Room set-up
  • Staffing guidelines
  • Standards in place
  • Standards followed
  • Shift opening and closing procedures
  • Staffing guidelines
  • Standards in place
  • Standards followed
  • Shift opening and closing procedures
  • Review previous rate code booking
  • for previous year
  • Appropriateness of advertising budget
  • Incoming sales call procedures
  • Outside sales procedures and strategies
  • Pool
  • HVAC
  • Preventative programs
  • Walk-through
  • Staffing guidelines
  • Follow-through
  • Inspect property for needed projects
  • Review projects in process
  • Review contemplated projects
  • Assess bidding process and accountability
  • Project approval process

Market Analysis

(Click on each menu choice for more information)

Market CompetitorsPerceptionRate CheckGeographic Market Analysis

  • Identification of the most direct competitors
  • Assess competitive product offerings
  • Competitive advantages and disadvantages
  • Alternative franchise availability
  • Current guests
  • Within the community
  • Compared with competitors
  • Phone
  • Franchise or property website
  • Third party websites
  • Demand generators
  • Demographics
  • Development trends
  • Supply changes
  • Hotel sales transactions

Asset Review

(Click on each menu choice for more information)

Unannounced Walk-ThroughFinancial Statements AnalysisMarket PositioningValue SnapshotBarriers to Entry

  • Walk-in booking procedures
  • Evidence of deferred maintenance
  • Professionalism of staff
  • Cleanliness
  • Security
  • Compare & contrast expense percentages with national hotel averages
  • Revenue and expense trends
  • Areas of opportunities
  • Compare and contrast room revenues with competitive hotel set
  • Appropriateness of competitive hotel set
  • Areas of opportunity
  • Capitalization rates
  • Multipliers
  • Comparable sales
  • Replacement cost
  • Identify franchised hotels in market by product sector
  • Survey new hotels planned for market
  • Identify statistical competitive set
  • Survey land costs

Recommended Packages

(Click on each menu choice for more information)

Just for Lenders PackageRevenue Growth PackageGuest Perception Package

  • Unannounced Walk-Through
  • Capital Projects Protocol
  • Market Positioning
  • Financial Statements Analysis
  • Value Snapshot
  • Market Positioning
  • Market Competitors
  • Rate Check
  • Sales & Marketing
  • Sales & Marketing Protocol
  • Geographic Market Analysis
  • Financial Statements Analysis
  • Market Positioning
  • Room Reservations – Internet
  • Room Reservations – Phone: Central and Hotel
  • Arrival
  • Check-In & Check-Out
  • Front Desk
  • Housekeeping & Maintenance – Guestrooms
  • Housekeeping & Maintenance – Public Areas
  • Room Reservations – Internet
  • Room Reservations – Phone: Central & Hotel
  • Guest Services; Concierge
  • Telephone Service: Automated
  • Greeting/Onsite Operator
  • Food & Beverage: Continental Breakfast
  • Food & Beverage: Restaurant
  • Food & Beverage: Bar
  • Room Service
  • Sales & Marketing
  • Security
  • Technology
  • Green
  • Fitness Center/Pool
  • Business Center
  • Other Amenities

Property Name:

Location:

First Name:

Last Name:

Title:

Company:

Address:

Address 2:

City:

State:

Postal Code:

Country:

Office Phone Number:

Mobile Phone Number:

Fax Number:

Email Address:

Website/URL: