Days Inn & Suites – Lafayette, Indiana

Days_ExtThe Days Inn & Suites is a 3-story limited-service property, located 60 miles from Indianapolis, which enjoys excellent interstate visibility and is within close proximity to significant demand generators from automotive and manufacturing facilities. The property is also adjacent to West Lafayette, home to Purdue University. The Days Inn & Suites contains 83 guestrooms; including 24 suites.

Challenge
The hotel was being operated by a regional management company that was under-performing the market due to their focus on extended-stay business. In addition, net operating income was perceived as low.

Marketing Process
Through a targeted marketing effort focusing on national and regional owners with the experience in limited-service properties, a large interest in the property was generated.

Results
An investor immediately saw the upside potential of this property with its strong interstate visibility and excellent physical condition. The new owner will implement a renovation project that includes updating the guestrooms.