Microtel Inn & Suites – Green Bay, Wisconsin

Microtel225Microtel Inn & Suites was built in 1999 in Green Bay, Wisconsin. The hotel benefits from its close proximity to Lambeau Field, home of the NFL’s Green Bay Packers.



Challenge
Microtel Inn & Suites contains 68 rooms, including 23 suites, and an indoor swimming pool with water features. Based on the low Net Operating Income, acquiring debt financing was a major challenge for many purchasers.

Marketing Process
Through an aggressive sales and marketing process, prospective buyers seeking limited-service properties in the Midwest were targeted and offers were received from 12 purchaser groups.

Results
The buyer who eventually closed on the purchase of the property was a regional owner-operator who was able to creatively finance the transaction through assumption of the seller’s exiting debt.

Year 1 Year 2 Year 3
A.D.R. $62.29 $60.03 $55.18
Occupancy 42.9% 42.9% 43.0%
RevPar $26.73 $25.77 $23.71
Room Revenue $663,477 $639,690 $588,403
Total Revenue $672,341 $648,042 $596,249
NOI $48,038 $7,526 -$37,966